I know, I know, I know.
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So, here's the thing. As a smart and strategic self employed entrepreneur who has taken on risk over the last 15 years, and dabbled into a number of strategic projects with others, I fully admit I need one. The problem is, do I need just one and how do I crossover my offerings/interests into one fantastic site?
I am aware of the value of a great website and brand. I have a number of domains that I have reserved for various new business ideas I have on the go and some which may just become an expense. I even picked up domains for my own kids, in their name, because I believe it will be all about branding as these millennials try to stand out from the crowd.
Am I the only entrepreneur who has a number of projects on the go, working with a variety of different clients (some pro bono and others paying) in a number of different lines of work that combines their passions?
I have been told that I do represent my brand well, so at the very least, that's a relief! I represent myself and my core values authentically when I meet people or prospective clients. I show up as who I am and not pretending to be someone else. I have over 15 years working for strong award winning brands like Nurse Next Door, Kids & Company, Kumon Canada and CEFA (Core Education Fine Arts) to name only a few.
Thus the twitter profile photo that keeps changing..... for me, it is a true reflection of me and who I really am.
My twitter profile picture might have some shock value, but hey, the reality is that I have a passion for hockey and at 45 I started a female hockey team (I play D) and it is all part of my story. In this other photo of me on the ice with my girlfriend, it too shows that I enjoy life outside of work which I feel is valuable to a corporate culture.
Meet my LinkedIn and business profile photo. Yes, this is me showing up as the professional that I am. You can see the other (more serious) side and read more about me here. It's about relationships and building trust. I love collaborating with companies and clients. Each client themselves show up to me in a variety of ways too. Some like to meet in the office setting formally while others like to meet over a beer at lunch. You see, I do respect differences and I am thrilled to continue to collaborate with (and meet more) interesting people, doing remarkable things as I continue this journey.
So, yes, I do need a website where I can pull it all together to tell my story about how I can help connect to the customer, activate the relationship and deliver results across a variety of target groups.
Stay tuned. I commit to making this happen by 2016. My various mentors tell me it's time.
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