October 31, 2015

People ask me all the time why I don't have a website .....

I know, I know, I know.

So, here's the thing.  As a smart and strategic self employed entrepreneur who has taken on risk over the last 15 years, and dabbled into a number of strategic projects with others, I fully admit I need one.  The problem is, do I need just one and how do I crossover my offerings/interests into one fantastic site?

I am aware of the value of a great website and brand.  I have a number of domains that I have reserved for various new business ideas I have on the go and some which may just become an expense.  I even picked up domains for my own kids, in their name, because I believe it will be all about branding as these millennials try to stand out from the crowd.  

Am I the only entrepreneur who has a number of projects on the go, working with a variety of different clients (some pro bono and others paying) in a number of different lines of work that combines their passions?

I have been told that I do represent my brand well, so at the very least, that's a relief! I represent myself and my core values authentically when I meet people or prospective clients.  I show up as who I am and not pretending to be someone else. I have over 15 years working for strong award winning brands like Nurse Next Door, Kids & Company, Kumon Canada and CEFA (Core Education Fine Arts) to name only a few.  

Thus the twitter profile photo that keeps changing..... for me, it is a true reflection of me and who I really am.    

My twitter profile picture might have some shock value, but hey, the reality is that I have a passion for hockey and at 45 I started a female hockey team (I play D) and it is all part of my story.  In this other photo of me on the ice with my girlfriend, it too shows that I enjoy life outside of work which I feel is valuable to a corporate culture. 

Meet my LinkedIn and business profile photo.  Yes, this is me showing up as the professional that I am.  You can see the other (more serious) side and read more about me here.  It's about relationships and building trust. I love collaborating with companies and clients.  Each client themselves show up to me in a variety of ways too.  Some like to meet in the office setting formally while others like to meet over a beer at lunch.  You see, I do respect differences and I am thrilled to continue to collaborate with (and meet more) interesting people, doing remarkable things as I continue this journey. 

So, yes, I do need a website where I can pull it all together to tell my story about how I can help connect to the customer,  activate the relationship and deliver results across a variety of target groups.

Stay tuned.  I commit to making this happen by 2016.  My various mentors tell me it's time.


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October 03, 2015

Looking for a cheerleader?

Describe your business:

I am a high energy CONNECTOR and ACTIVATOR (also a fun feisty Boomer aka Zoomer) who combines integrity, leadership and resourcefulness with proven achievement in Franchising, Marketing, Operations, Strategic Partnerships and Social Media to drive measurable results. A BIG thinker and visionary with the ability to build out an idea successfully! First you need to figure out your WHY and determine your core values to ensure alignment at all levels.

Over 15 years working with a variety of strong brands including Nurse Next Door, Kumon Canada, Kids & Company, CEFA and Heart & Stroke Foundation.

Looking for a cheerleader, I can help!

 I wear #4 on my female hockey team called the Stanley Cupcakes
Started road biking at 50 and rode the Ride to Conquer Cancer
Love the outdoors and my meetings are at Starbucks or on the trails

Passionate to empower women to design and live their best life

Contagious enthusiasm for connecting and empowering others

What business tools do you need?

I can't go anywhere without my iPhone/iPad and my music. Both help me to stay connected to my world of family, friends and clients. Music gives me energy and keeps me dancing and my mind firing....

Fav Books:
Strength Finders
Million Dollar Consulting
Fire Starter Sessions

What advice would you give to other business owners?

Buy Danielle LaPorte's Truthbomb Deck!

She is a firecracker and her daily inspirations are awesome reminders to crack open each day. They inspire as we courageously dig deep to run our own business or follow through on starting a new one.

Connect with me on twitter @TheBoomerVine
You can read more about me here Denise Kelly on LinkedIn